You'll be
totally sold

Acquired by Strike – 2023

The aim is to combine Purplebricks' significant brand recognition with Strike's highly disruptive low-cost operating model.

"In bringing together the two brands, we will supercharge Strike's mission to democratise house selling by empowering customers".

Charles Dunstone  |  Founder, Freston Ventures

Visit brand website

93%

brand awareness

18M

website visitors in
the last 12 months

40,000+

annual house
sales

Founded in 2012, Purplebricks dramatically changed the estate agency industry by driving down costs for customers through its digital-first model. This resonated well with consumers, with Purplebricks becoming the largest branded estate agent, with over 93% brand awareness in the UK. As of May 2023, Strike - backed by Freston Ventures - acquired Purplebricks to combine the two businesses.

Working with the team closely on the acquisition of Purplebricks was amazing to witness. The commercial acumen and deal-making nous that allowed us to win the deal against several well-backed competitors was a thing to behold. Post acquisition they have given us everything we need in order to manage a complex integration project at speed

Sam Mitchell  |  Chief Executive Officer

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