The aim is to combine Purplebricks' significant brand recognition with Strike's highly disruptive low-cost operating model.
"In bringing together the two brands, we will supercharge Strike's mission to democratise house selling by empowering customers".
Charles Dunstone | Founder, Freston Ventures
Visit brand websiteFounded in 2012, Purplebricks dramatically changed the estate agency industry by driving down costs for customers through its digital-first model. This resonated well with consumers, with Purplebricks becoming the largest branded estate agent, with over 93% brand awareness in the UK. As of May 2023, Strike - backed by Freston Ventures - acquired Purplebricks to combine the two businesses.
Sam Mitchell | Chief Executive Officer